The judge was handed a digital radio and asked to tune to 100.0 MHz, but there was no signal. Susquehanna Broadcasting became a landmark case in United States district court. Arbitron was having trouble crediting each station in the ratings because of the common use of "99."Cox v. In the 1980s, many FM stations were rounding off their dial positions on the air WSB-FM stopped identifying itself as 98.5 and rounded it off to "99FM." In 1985, WSB-FM sued its soft AC competitor WLTA-FM, owned by Susquehanna Broadcasting, which had begun calling itself "Warm 99." Cox Broadcasting claimed trademark infringement, saying listeners would be confused with two Atlanta stations with similar formats using "99" as their dial position. The ratio of vocals to instrumentals continued to increase until March 15, 1982, when the station formally switched to soft adult contemporary music and eliminated the instrumentals. In the 1970s, WSB-FM added some soft vocals to its beautiful music playlist. WSB-FM would begin airing beautiful music, 15minute sweeps of orchestral music, mostly cover versions of pop songs, as well as Hollywood and Broadway show tunes. In the 1960s, the Federal Communications Commission encouraged large market radio stations to provide separate programming on their FM outlets. As network programming moved from radio to television in the 1950s, WSB-AM-FM carried a full-service, middle-of-the-road format of popular music, news, sports, and information. That included dramas, comedies, news, and sports from the NBC Red network, as well as local shows. During its early years, when few people had FM radio receivers, WSB-FM mostly simulcast the programming on WSB (AM). While it has the call letters of WSB-FM, the station traces its founding to when WCON-FM first signed on. WSB-FM returned to the air in 1955 on WCON-FM's dial position, 98.5 FM. In 1948, the Journal added a companion FM station, WSB-FM, broadcasting on 104.5 MHz.When the two newspapers merged under Cox Enterprises ownership in 1952, WCON-FM and WSB-FMwent silent. After an experimental period, it became WCON-FM on 98.5 MHz.The call sign contained the letters CON for "Constitution." The competing Atlanta Journal had already put Atlanta's first AM station on the air in 1922, WSB. In the early 1940s, the Atlanta Constitution started an FM radio station.
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